Nvidia's Approach to Self-Driving Cars

 

As gamers we mostly look at Nvidia as a enormous company that makes graphics cards. Although throughout the years, Nvidia has been developing advanced technologies to improve society. Just recently they announced their partnership with Baidu to create a cloud to car autonomous platform. The two companies will pool together their technologies, Baidu's cloud platform and mapping technology alongside Nvidia's autonomous vehicle control and parking will be making a large impact in the automotive industry. 

 

“We’re going to bring together the technical capabilities and the expertise in AI and the scale of two world-class AI companies to build the self-driving car architecture from end-to-end, from top-to-bottom, from the cloud to the car,”  - Nvidia's CEO Jen Hsun Huang.

 

This is not Nvidia's debut to the automotive scene, their technology has been used in cars that we know today. Honda had Nvidia processors in their in-car audio and information system and Honda Connect was powered by Tegra. Since then they have partnered with other car companies such as Tesla, BMW, Mercedes-Benz and Volvo. Without much competition so far, Nvidia has the opportunity to fully develop as a primary contributor to the self-driving car movement. I for one cannot wait to own a car with this technology. 

 

 

On Monday, September 12 Nvidia unveiled their DRIVE PX 2. This is a palm-sized device that only uses 10 watts of power. This will be initially used for Baidu's cloud computing car. "More than 80 automakers, tier 1 suppliers, startups and research institutions developing autonomous vehicle solutions are using DRIVE PX", the original processor made by Nvidia. 

 

It's amazing how much a company which stems from computer hardware can accomplish, Nvidia will no longer be known as a video card company but they will now be known as a company who is innovating technology. There is a lot of room for the expansion of the automotive industry now that AI technology is involved. If one day all cars were autonomous, there would be no traffic and no accidents. Imagine a freeway where everyone is going the same speed and not a single person is slamming on their brakes. Personally I cannot wait to see how this technology develops. Here's Nvidia's car during testing.

 

 "Look ma' no hands!" - That guy.

 

What are your thoughts on Nvidia's expansion into the automotive industry and would you personally sit in their car?

 

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